New Horizons Translation and Language Consultancy is a UAE based company established in 2021. Its main objective to be the first literature translation establishment in the region to focus solely on translating poetry and other creative and literary genres.
The UAE is a nation rich in its culture and literary heritage. The interest in poetry has been one of its people’s most salient attributes. In addition to this, many of the nation’s leaders and officials are eloquent poets.
The unprecedented focus given to literature & poetry in particular is evident in various initiatives from the Nation’s capital, Abu Dhabi such as the Kalima Project, the Poetry Academy, the Million’s Poet. It is also showcased in Dubai Literary Fests and poetry forums; not to mention the literary and cultural events held in Sharjah, the cultural capital of the UAE. All this makes the UAE the perfect place to launch such an undertaking!
Being literature-oriented is not an obstacle depriving New Horizons of offering other diverse services to its clients. Founder and CEO, Wissal Al Allaq is a seasoned conference interpreter and an acclaimed poetry translator for almost two decades. Al Allaq was awarded her PhD. in Translation Studies from the United Arab Emirates University in 2017. Consequently, her practical experience and academic training have enabled her to deal with intricate cross-cultural issues of translation and interpreting. She continues to provide her translation and interpreting services to major translation and interpreting firms in the UAE such as DLC, POPTalk, Linguisthouse, Vision Translation, and SounDXB. Her collaborations with these respective companies were highly technical in nature, tackling issues such as media, literature, education, counter terrorism, risk management, critical infrastructure, climate change, green economy, advanced technology and foreign affairs.
Although New Horizons is still at its infancy stages, the commendable work it produces will speak for itself in the near future.
The UAE is a nation rich in its culture and literary heritage. The interest in poetry has been one of its people’s most salient attributes.
The UAE is a nation rich in its culture and literary heritage. Poetry has been one of the most remarkable attributes of its people and leadership.

Our Mission
New Horizons is committed to sharing knowledge and expertise, encouraging new translators to adopt creative approaches to translating literary texts.
Our Vision
New Horizons Translation and Language Consultancy aspires to establish itself as an influential poetry translation hub in the region.
